Privacy Policy

1. About this policy

Hjertelig AS ("we", "us") operates Lane of Memories at laneofmemories.com. This policy explains what personal information we collect, how we use it, and your rights. We process personal data in accordance with applicable privacy law, including the GDPR as it applies to our European operations.

2. What we collect

Purchase and contact information

When you purchase a license we collect: name, email address, and payment information. Payments are handled by Stripe, Inc. — we never see card numbers or other sensitive payment data. Stripe acts as a data processor under a separate data processing agreement.

Content uploaded to the service

Images and other content uploaded through Lane of Memories (e.g. guest photos, quiz profile images) are stored temporarily in connection with the event and deleted according to the agreed retention period.

Analytics and usage data

We use our own analytics tool to understand how visitors use the website. It collects visit timestamps, page views, referral source, and technical device information (screen size, browser, operating system). None of this data is linked to your name or email address. All analysis runs on servers we control and is not shared with third parties.

Cookies

We use cookies for: (1) session management so the service works correctly during an event, and (2) storing your language preference. Our analytics tool may set an identifier to distinguish unique visitors. You can withdraw consent for non-essential cookies at any time via the cookie settings at the bottom of the page.

Your language preference is stored in a cookie named lom_locale, which lasts for up to one year. It is set either when you are forwarded to the regional version of the site that matches where you are visiting from, or when you choose a language yourself at the bottom of the page. It holds only one of the values no, sv, uk or us, and it neither tracks you nor is linked to any other information. Because it is strictly necessary for the site to remember your choice, it is set without consent and falls outside the cookie banner. You can change it at any time by selecting a different language, or delete it in your browser.

3. How we use your information

• To provide the service you purchased (contact info, uploaded content).
• To improve the service using aggregated, anonymized usage analytics.
• To maintain security and prevent fraud.

4. Retention

Purchase and contact data is retained for five years after the last transaction for accounting purposes. Event content is deleted no later than 90 days after the event date, or sooner on request. Analytics data is anonymized and retained for no longer than 24 months.

5. Third parties we share data with

• Stripe, Inc. — payment processor (USA). See Stripe's privacy policy.
• Vercel, Inc. — web hosting (USA).

We do not sell personal information to third parties.

6. Your rights

You have the right to: access the personal information we hold about you, correct inaccuracies, request deletion, and opt out of certain data uses. Send requests to hello@laneofmemories.com. We respond within 30 days.

California residents: under the CCPA you have additional rights including the right to know what personal information is sold or disclosed, the right to opt-out of sale (we do not sell data), and the right to non-discrimination for exercising your rights.

7. Changes

We may update this policy. Material changes will be communicated by email to registered users.

8. Contact

Privacy questions: hello@laneofmemories.com or Hjertelig AS, Fiolvegen 2, 2166 Oppaker, Akershus, Norway.